Selling the Invisible: A Field Guide to Modern Marketing by Harry BeckwithEnglish | April 10th,...
The vital role of vividness, focus, \"anchors,\" and stereotypes. The importance of Halo, Cocktail Party, and Lake Wobegon effects. Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn. Dozens of proven yet consistently overlooked ideas for research, presentations, publicity, advertising, and client retention...