Old Search System: marketing




  • Oreilly - Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari: Driving Search Traffic to Your Company’s

    Oreilly - Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari:...
    In this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how toIdentify and leverage new search engine...


  • Oreilly - Outside in Search Marketing (Video Training), Safari

    Oreilly - Outside in Search Marketing (Video Training), Safari by James Mathewson | Released August...
    2+ Hours of Video InstructionOutside in Search Marketingprovides all the search engine marketing and content strategy background needed to learn the language of your audience and develop compelling content for them.Prolific author, blogger, speaker and IBM global search strategy lead James Mathewson shows you how to use the power of outside-in marketing...


  • Oreilly - Everything I Know about Marketing I Learned From Google (Audio Book)

    Oreilly - Everything I Know about Marketing I Learned From Google (Audio Book) by Aaron...
    Want Market Share? Google It!“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing.”—Brian Morrissey, Digital Editor, Adweek“An insightful tour of the elements that have...


  • Oreilly - Data-Driven Marketing: How to Engage Your Customers

    Oreilly - Data-Driven Marketing: How to Engage Your Customers by Tom Redman | Released January...
    Marketers today have easy access to capabilities, from social media, to big data, to cloud computing that their predecessors could but dream about just a few years ago. As a result, they can customize their message to each, individual customer and deliver it even more powerfully. But is it really...


  • Oreilly - The Rise of the Chief Marketing Technologist

    Oreilly - The Rise of the Chief Marketing Technologist by Laura McLellan, Mayur Gupta |...
    A transformation is occurring within companies as marketing is rapidly becoming one of the most technology-dependent functions. Gartner predicts that by 2017 chief marketing officers will have a bigger technology budget than chief information officers. At the center of this transformation is a new type of executive: the chief marketing...


  • Oreilly - The Ultimate Marketing Machine

    Oreilly - The Ultimate Marketing Machine by Marc de Swaan Arons | Released June 2014...
    In a digital world, how marketers engage customers has transformed. Yet in most companies, the marketing function has changed little in the past 40 years. So what should the ideal marketing organization look like? EffectiveBrands co-founder Marc de Swaan Arons and colleagues conducted a multi-year study involving more than 10,000...


  • Lynda - Marketing to Diverse Audiences

    Lynda - Marketing to Diverse Audiences Good marketing reaches an audience where they are. And...
    Table of ContentsIntroduction1. Understanding Your Audience2. Defining the Demand3. Building Reverberation4. Crafting Community


  • Udemy - Skillshare Course Marketing

    Udemy - Skillshare Course Marketing https://www.udemy.com/course/skillshare-course-marketing/ As a Skillshare instructor you spend alot of time...
    Description The goal of the course is to help new Skillshare instructors avoid some the bumps I had getting started. I will review social media groups and online forums that allow Skillshare course advertising. This Is A Basic Marketing For Beginners Course.This course includes a detailed spreadsheet outlining all the...


  • Lynda - Marketing on Facebook: Managing a Company Page

    Lynda - Marketing on Facebook: Managing a Company Page The number one challenge for businesses...
    Table of ContentsIntroduction1. Page Administration2. Content Strategy3. Increasing Page Reach4. Strengthening Your Community5. Selling on Facebook6. Assess and Improve Page PerformanceConclusion


  • Oreilly - How to Make Cross-Boundary Marketing Decisions

    Oreilly - How to Make Cross-Boundary Marketing Decisions by Gardiner Morse, Aditya Joshi, Eduardo Giménez...
    Gardiner Morse, HBR senior editor, explains how marketing can effectively collaborate with other functions by assigning clear roles for shared decision making, as discussed in “Decision-Driven Marketing” by Aditya Joshi and Eduardo Giménez. Show and hide more How to Make Cross-Boundary Marketing Decisions 00:05:57 Show and hide more


  • Oreilly - Marketing Myopia

    Oreilly - Marketing Myopia by Theodore Levitt | Released July 2014 | ISBN: 32562HBRHV1027 https://www.oreilly.com/library/view/marketing-myopia/32562HBRHV1027/
    Theodore Levitt's classic theory -- in under two minutes. Show and hide more Marketing Myopia 00:02:04 Show and hide more


  • Lynda - Marketing Foundations: eCommerce

    Lynda - Marketing Foundations: eCommerce Ecommerce means customers can buy products with a click of...
    Table of ContentsIntroduction1. How Ecommerce Works2. Niche Marketing3. Free Traffic4. Paid Traffic5. Increasing ConversionsSummary


  • Lynda - Local Marketing Foundations

    Lynda - Local Marketing Foundations 94% of local buyers start their search online—even if they’re...
    Table of ContentsIntroduction1. Google My Business2. Directories and Citations3. Community Content4. Community-Based Outreach5. AdvertisingConclusion


  • Lynda - OMCA™ Certification for Online Marketing Associate Test Prep

    Lynda - OMCA™ Certification for Online Marketing Associate Test Prep Give your marketing career a...
    Table of ContentsIntroduction1. Search Engine Optimization (SEO)2. PPC: Paid Search Advertising3. Content Marketing4. Email Marketing5. Social Media6. Mobile Marketing7. Conversion8. Analytics9. Marketing AutomationConclusion


  • Lynda - Marketing on Facebook: Groups

    Lynda - Marketing on Facebook: Groups The groups feature on Facebook is a virtual space...
    Table of ContentsIntroduction1. Get Started2. Creating Your Group3. Managing Members4. Growing Your Community5. Group Strategy for BusinessConclusion


  • Lynda - Marketing Tools: Digital Marketing

    Lynda - Marketing Tools: Digital Marketing As a modern marketer, you have a wealth of...
    Table of ContentsIntroduction1. Foundations of Digital Marketing2. Social Media Marketing3. Digital Advertising4. Content Creation and Curation5. Email Marketing6. Search Engine Optimization (SEO)7. Affiliate MarketingConclusion


  • Lynda - Marketing Ethics

    Lynda - Marketing Ethics Integrity is often a brand's biggest asset. To earn the trust...
    Table of ContentsIntroduction1. Laying the Foundation for Marketing Ethics2. Ethical Practices3. Training and Reinforcing Ethics4. Marketing Ethics ChallengesConclusion


  • Lynda - Marketing Your Event

    Lynda - Marketing Your Event Events are a big business. Over $512 billion is spent...
    Table of ContentsIntroduction1. An Introduction to Marketing an Event2. Event Marketing Resources3. Promote Your Business EventConclusion


  • Oreilly - How Mobile Devices are Changing Marketing

    Oreilly - How Mobile Devices are Changing Marketing by Chuck Martin | Released June 2013...
    The explosion of mobile technology has changed how and when consumers purchase, and has shaken the foundations of the traditional sales funnel. Businesses are scrambling to adapt. Many marketers have failed to realize that the issue is not how to reach consumers where they are, but how to understand their...


  • Oreilly - Smarter Marketing: The New Partnership for the CMO and CIO

    Oreilly - Smarter Marketing: The New Partnership for the CMO and CIO by Paul Matsen,...
    As technology expands the way that marketing is understood, led, and practiced, there are exciting new opportunities for Chief Marketing Officers and Chief Information Officers to drive growth by collaborating and transforming their organizations. For example, in a more interconnected and intelligent world, marketers can use social media technology to...