Lynda - Marketing on Instagram Interested in marketing your product or service on Instagram? Join...
Table of ContentsIntroduction1. Get Started Marketing on Instagram2. Develop a Marketing Strategy for Instagram3. Implement Your Instagram Marketing Campaign4. Marketing with Instagram Stories5. Fine-Tune Your Instagram Content6. Additional ConsiderationsConclusion

Lynda - Marketing: On Assignment Curtis Richardson—CurtRichy—is a popular YouTube content creator with over 14,000...
Table of Contents1. "Marketing: On Assignment" Vlogs

Lynda - Marketing to Humans Marketing can involve a lot of technology. But at the...
Table of ContentsMarketing Tips

Lynda - Practical HTML for Marketing Projects HTML is an essential programming language that's highly...
Table of ContentsIntroduction1. Understanding HTMLConclusion

Lynda - Marketing on Facebook (2018) This course shows you the basics of setting up...
Table of ContentsIntroduction1. Get Started2. Build Your Page3. Build Your Audience4. Facebook Posts5. Advanced Facebook Page Features6. Engage Your Audience7. Promote Your Business on Facebook8. Understand Facebook Insights and Reports9. Advanced Page and Mobile FeaturesConclusion

Lynda - Marketing Your Professional Service Marking any kind of professional service—from legal representation to...
Table of ContentsIntroduction1. Focus Your Core Promise on a Core Problem2. Website as the Hub of Communication3. Building a Lead Generation Content Platform4. Turning Leads into Paying Customers5. Turning Customers into Raving FansConclusion

Lynda - Marketing to Millennials Millennials—individuals between the ages of 18–35—are the largest buying segment...
Table of ContentsIntroduction1. Understanding the Millennial Mindset2. Modern and Digital Marketing Tactics3. The Power of Content Marketing4. Influencer Marketing5. Social Media Millennial MapConclusion

Lynda - Marketing Foundations: Value Proposition Development Your value proposition—which clearly defines what makes your...
Table of ContentsIntroduction1. Understanding Value Proposition2. The Benefits in Your Value Proposition3. The Costs in Your Value Proposition4. What Is Your Value Proposition?

Lynda - Marketing Foundations: The Marketing Funnel Your goal as a marketer is to turn...
Table of ContentsIntroduction1. Marketing Funnel Basics2. Marketing Funnel Segments3. The Buyer's Journey4. A Marketing Sequence5. Moving Through the Funnel6. Improving Funnel Performance7. Evolving the FunnelConclusion

Lynda - LinkedIn Video Marketing for Personal and Brand Pages Video is the future of...
Table of Contents1. LinkedIn Video Marketing Tips

Lynda - Marketing Tips The marketing world moves fast. Stay up to date with the...
Table of ContentsIntroductionMarketing Tips

Lynda - Product Marketing Foundations If a product doesn't align with your customers' wants and...
Table of ContentsIntroduction1. Product Lifecycle2. Product Market Fit3. Go-To-Market PlanConclusion

Lynda - Salesforce Administrator Cert Prep: 3 Sales, Marketing and Service Applications The Salesforce Certified...
Table of ContentsIntroduction and Getting Started1. Sales and Marketing Applications2. Service and Support Applications

Oreilly - Content Marketing Experiments to Grow Your Traffic by Laura Busche | Released August...
Is your content working? Is it engaging your audience? Is it turning them into repeat visitors and/or paying customers? In this video, content strategy expert Laura Busch explores the content experiments successful content managers use to find answers to these types of questions. She begins with an explanation of how...

Oreilly - Data-Driven Marketing and Social Media by O'Reilly Media, Inc. | Released June 2014...
As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to use—if they know how to make sense of it. In this O'Reilly video collection, several business experts demonstrate how social media can reveal surprising insights...

Lynda - Mobile Marketing Foundations Jump into the world of mobile marketing and reach customers...
Table of ContentsIntroduction1. Your Mobile Website2. Mobile Content and User Experience3. Optimizing for Mobile4. Social Media5. Mobile CampaignsConclusion

Oreilly - Social Media Marketing For Dummies Online Video Training by Shiv Singh | Released...
Social media marketing is a fast, affordable, and effective way to reach your customers. The videos in this course explain the core concepts, help you take advantage of the latest trends, build and launch a campaign, find your unique voice in social media, and create a connection with your target...

Lynda - Machine Learning for Marketing: Essential Training Artificial intelligence and machine learning are changing...
Table of ContentsIntroduction1. Using ML to Improve Market Awareness2. Using ML to Improve Consideration Engagement3. Using ML to Improve Active Customer Engagement4. Using ML to Improve Advocacy5. Using ML to Improve AdvocacyConclusion

Lynda - Online Marketing Foundations Learn how to promote your business effectively online and develop...
Table of ContentsIntroduction1. Digital Marketing Strategy2. Exploring Digital Marketing3. Starting with Your Website4. Foundations of Analytics5. Search Engine Optimization6. Search and Display Marketing7. Social Media Marketing8. Video Marketing9. Email Marketing10. Content Marketing11. Mobile Marketing12. Expanding Your Digital Marketing Skills13. Influencer MarketingConclusion

Lynda - Offline Marketing Foundations Offline marketing isn't dead—it's a core skill that all marketers...
Table of ContentsIntroduction1. Offline Marketing Overview2. Budgeting3. Direct Mail4. Events5. Print6. Television and Radio7. Outreach8. PromotionalConclusion