Lynda - Optimizing Marketing Emails Your customers aren't all the same. So why take a...
Table of ContentsIntroduction1. Email Marketing Tools and Setup2. How Email Fits into Marketing3. Manage Your Audience4. Build Your Persona5. Optimize for Mobile6. Engagement TipsConclusion

Lynda - Marketing Foundations: Customer Decision Journey The customer decision journey is a time-tested tool...
Table of ContentsIntroduction1. Decision Journey Basics2. Buyer Personas3. Decision Journey Stages4. Map Across Touch Points5. Align Messaging and ContentConclusion

SkillShare - UX Design For Physical Experiences & Experiential Marketing Intermediate level https://www.skillshare.com/classes/UX-Design-For-Physical-Experiences-Experiential-Marketing/859331868
About This Class This 12 part class is geared towards creative people who want to understand more about designing experiences, interactive installations, immersive theatre shows, live performances or museum exhibits. This class looks at UX design for physical experiences, from experiential marketing activations to interactive art installations. It looks at...

SkillShare - YouTube Marketing: Grow Your Business with YouTube Intermediate level https://www.skillshare.com/classes/YouTube-Marketing-Grow-Your-Business-with-YouTube/847137706
About This Class You are here because you want to use YouTube to grow your business or brand, right? With modern YouTube Marketing techniques, you can find new customers, boost your conversions, and ultimately increase your revenue. In this YouTube Marketing course, you will learn everything to get started! Whether you run your own business, are...

SkillShare - Content Marketing: Blogging for Growth Intermediate level https://www.skillshare.com/classes/Content-Marketing-Blogging-for-Growth/826791675
About This Class Explore how entrepreneur Eric Siu creates content not just for the sake of writing, but for hitting your own goals. In this 80-minute deep dive class, you’ll learn Eric's step-by-step structure for creating compelling blog content - the same process that has helped him build a seven-figure business, Single Grain...

SkillShare - The Complete Instagram Marketing Masterclass Intermediate level https://www.skillshare.com/classes/The-Complete-Instagram-Marketing-Masterclass/783489150
About This Class Before I show you all the great things, you will learn in this course. Let me tell you that my goal is to help you use all the Power of Instagram to exponentially increase your sales, crush your competitors and become an Instagram Leader in your niche while having a great time creating a community...

SkillShare - Advertise your Shopify Store via Google - Digital Marketing From a Former Googler...
About This Class Do you have a Shopify store and are looking to promote the products? Look no further!! There are a lot of courses out there that teach users how to develop a Shopify store and a lot of courses that teach users how to advertise digitally. However, there are...

SkillShare - Business & Marketing Infographics: Designing Visual Data in Illustrator Intermediate level https://www.skillshare.com/classes/Business-Marketing-Infographics-Designing-Visual-Data-in-Illustrator/746222596
About This Class Hello my name is Rachel and I am a freelance designer creating infographics & illustrations for content marketing companies, entrepreneurs & small businesses and I love creating infographics & bringing data to life using Adobe Illustrator. In this course, you will learn how to create an infographic creating graphs,...

Lynda - Marketing for Small Business Every small business is different. However, the common secret...
Table of ContentsIntroduction1. Getting Started2. The Foundation3. Your Brand4. Marketing Channels5. Crafting Your Creative6. Advertising Opportunities7. Professional Help vs. Working Alone8. Measuring Your ResultsConclusion

Lynda - Marketing Foundations: Understanding Consumer Behavior Consumer behavior is all about the way people...
Table of ContentsIntroduction1. Defining Consumer Behavior2. Psychological Factors3. Understanding Purchasing BehaviorConclusion

Lynda - Marketing Foundations: Market Research (2015) Get to know customers at a deeper level—not...
Table of ContentsIntroduction1. Understanding Marketing Research2. The Marketing Research Process3. Types of Marketing Research4. Marketing Research Throughout the Product Life Cycle5. Identifying Potential Issues in MarketingConclusion

Lynda - Marketing Foundations: International Marketing Learn how to evaluate international markets and determine the...
Table of ContentsIntroduction1. The Importance of International Marketing2. Strategic Considerations for Your Company3. Assessing Markets Outside Your Home Country4. Market-Development and Product-Development Decisions5. Options for Global Expansion6. Resources to Help Gather Information and Make Decisions7. Marketing-Mix ConsiderationsConclusion

Lynda - Marketing Foundations (2014) Whether you're rebuilding your marketing program from the ground up...
Table of ContentsIntroductionUnderstanding Marketing's RoleAnalyzing Your BusinessDeveloping Your StrategyDeveloping the Tactical PhaseAligning the OrganizationLaunching and Measuring Your PlanConclusion

Lynda - Learning to Write Marketing Copy Copy is the heart and soul of almost...
Table of ContentsIntroduction1. Overview of Marketing Copywriting2. Writing Copy3. Rewriting Existing CopyConclusion

Udemy - TikTok Marketing Made Easy for Beginners - TikTok 2020! https://www.udemy.com/course/tiktok-marketing-made-easy-for-beginners-tiktok-2020/ "TikTok provides a...
Description "TikTok provides a framework that makes it easier for people to create — especially if they don't know what else to do." - Gary VaynerchukTikTok Marketing has become the best method for marketers to make the most from their advertising efforts, and if not given enough attention to, it...

Udemy - Next-Level LinkedIn Marketing: LinkedIn Marketing Made Easy! https://www.udemy.com/course/next-level-linkedin-marketing-linkedin-marketing-made-easy/ LinkedIn Marketing has become the...
Description LinkedIn Marketing is the secret key to generate tons of targeted traffic to business & boost ROI conveniently.Let's check out some interesting facts that will get you stuck to it-LinkedIn is the most-used social media platform amongst Fortune 500 companies.LinkedIn has more than 600 million usersMore than 92% of...

Udemy - Marketing Analytics: Pricing Strategies and Price Analytics https://www.udemy.com/course/marketing-analytics-pricing-strategies-and-price-analytics/ You're looking for a complete...
Description You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?You've found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.After...

Udemy - CPA Affiliate Marketing using Bing Ads & PPC Advertising https://www.udemy.com/course/how-to-make-money-with-cpa-affiliate-marketing-using-bingads/ We all know...
Description Bing Ads & PPC AdvertisingEnroll Today. Start your Journey to Financial Freedom tomorrow.What Will You Learn From This Course?- 8 Effective Ways To Upgrade Your Mindset For Success- The Essential Affiliate Marketing Glossary Of Terms- How To Get Accepted To CPA Networks ?- How Do I choose An Affiliate...

Business Fundamentals: Marketing StrategyVideo: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 48000 Hz, 2ch |...
What you'll learn
Why we need Marketing
Why a career in Marketing can be really interesting
How to build a Marketing plan
Understand customers and their needs, wants, and demands
Perform marketing research
Carry out customer segmentation
Set up the 4Ps of Marketing
Leverage product mix and pricing strategies
Organize...

Tesla Company Analysis: Strategy, Marketing, FinancialsVideo: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 44100 Hz,...
What you'll learn
Learn how to perform strategic analysis
Leverage classic frameworks like SWOT and Five forces to analyze Tesla
Understand why "Tesla has a brand following that is second only to Apple"
Apply the 4Ps framework and understand what makes Tesla's marketing so powerful
Perform financial statement analysis to...