Lynda - The Marketing of Cool In this course, YouTube star Curtis Richardson uncovers the...
Table of ContentsThe Marketing of Cool

SkillShare - Marketing Your Blog & Business: Writing the Perfect About Page Intermediate level https://www.skillshare.com/classes/Marketing-Your-Blog-Business-Writing-the-Perfect-About-Page/1085279994
About This Class Writing your “About” page for your blog or business page is a daunting task. Even the most skilled writers struggle to write about themselves, and there are so many different facets to consider when putting it together. How do you let readers or prospective clients know what...

SkillShare - Web Design Essentials: Creating Marketing Homepages That Drive Results Intermediate level https://www.skillshare.com/classes/Web-Design-Essentials-Creating-Marketing-Homepages-That-Drive-Results/1513598221
About This Class Design websites that drive results! In this 60-minute class, join Dennis Field - a designer and product evangelist for web prototyping leader InVision - as he shares how to refine your creative process, capitalize on feedback, and use best practices to design a marketing site that leads to conversions...

Lynda - Social Media Marketing: Optimization Shake up your social media marketing mix. Get a...
Table of ContentsIntroduction1. Start with a SWOT2. What's New with the Major Platforms3. Turning Strategy into ActionConclusion

SkillShare - Digital Marketing with Google Ads (AdWords) Taught by a Former Googler Intermediate level...
About This Class Google AdWords is a powerhouse when it comes to driving revenue for businesses. In this course, I'm going to cover the core strategies to drive business growth.  Which include the basic setup across the following: 1) Setting up your Google AdWords account  2) Setting up your first Google Search campaign...

SkillShare - Instagram Marketing: How to Easily Edit Stunning Photos & Videos and Tips to...
About This Class Are you an artist on Instagram, but have trouble growing a following? Or maybe you want to learn a better system for posting photos and videos. I want to help you to reach more people, grow your business and simply have fun. But not only that, I’m...

SkillShare - InstaFamous - Instagram Marketing 2020 - Followers to Profit Intermediate level https://www.skillshare.com/classes/InstaFamous-Instagram-Marketing-2020-Followers-to-Profit/1337030452
About This Class My life changed because of Instagram. Now let me show you step by step how you can become an influencer as well. Successful Instagram Users know they are building a Community. From raving fans to paying customers, what you do with your community is completely up to...

SkillShare - Getting Started with Email Marketing Intermediate level https://www.skillshare.com/classes/Getting-Started-with-Email-Marketing-Learn-with-Mailchimp/133293390
About This Class Join Mailchimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you - the small business owners, freelancers, and startup teams - accomplish your business goals. Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious...

Lynda - Social Media Marketing Foundations (2017) Social media dramatically altered marketing by allowing businesses...
Table of ContentsIntroduction1. Overview of Social Media2. Develop a Documented Strategy3. Finding the Right Channels4. Leading Social Media Networks5. Develop a Content Series6. Publishing Best Practices7. Integrating Social Media8. Social Listening9. Paid Advertising10. Social Media MeasurementConclusion

Lynda - The Data Science of Marketing Marketing is changing right in front of our...
Table of ContentsIntroduction1. Software Installation2. Data, Exploratory Analysis, and Performance Analysis3. Inference and Regression Analysis4. Prediction5. Cluster Analysis6. Conjoint Analysis7. Best PracticesConclusion

Lynda - Twitter Marketing: Organizing Chats Well-organized Twitter chats—ones that provide a worthwhile conversation amid...
Table of ContentsIntroduction1. Twitter Chat Basics2. Develop a Strategy3. Running a Twitter Chat4. Promoting a Twitter Chat5. Measuring SuccessConclusion

SkillShare - Start Your Digital Marketing Agency Intermediate level https://www.skillshare.com/classes/Start-Your-Digital-Marketing-Agency-Launch-Your-Marketing-Agency/1244876363
About This Class Are you ready to start your own digital marketing agency?  My name is Nader Nadernejad and I'm the founder of Nadernejad Media at the Toronto Eaton Centre. I've run my own digital marketing agency for two years now and it has completely changed my life. Because of...

SkillShare - Introduction to Retention Marketing: Maximize Your Repeat Customers Intermediate level https://www.skillshare.com/classes/Introduction-to-Retention-Marketing-Maximize-Your-Repeat-Customers/179755761
About This Class Looking to retain more customers? Learn how with retention marketing. In today's digital world you can reach millions of people with a single click, so everyone is focused on finding new customers. But by doing this, you're neglecting the best asset you have: your current customers. Join Smile.io’s Alex McEachern to learn why retaining customers and...

SkillShare - An Introduction To Content Marketing Intermediate level https://www.skillshare.com/classes/An-Introduction-To-Content-Marketing/1774551300
About This Class In this class, you will learn the basics of Content Marketing from what this new discipline entails to how to measure the success of the content you create.

Lynda - Social Media Marketing: Real Estate To succeed as a realtor, you need to...
Table of Contents1. The Real Estate Industry and Social Media2. How to Build a Million Dollar Personal Brand3. Social Selling with LinkedIn for Real Estate Agents4. Creating Content That Converts to Closed Sales5. Strategies for Facebook Ads That Yield High Return6. Advanced Tactics to Keep Your Pipeline Full

SkillShare - The Marketing Lifecycle: Build Systems to Grow Your Brand Intermediate level https://www.skillshare.com/classes/The-Marketing-Lifecycle-Build-Systems-to-Grow-Your-Brand/1723819394
About This Class What is marketing in the digital age? Join Chris Bolman (Director of Marketing, Percolate) to learn a systemic approach to marketing that will help you better plan, execute, and measure the impact of your brand messaging efforts. Today, as marketing's role in companies continues to expand, there's never been...

SkillShare - Digital Marketing for Writers: Grow Your Audience and Author Platform Intermediate level https://www.skillshare.com/classes/Digital-Marketing-for-Writers-Grow-Your-Audience-and-Author-Platform/1651114322
About This Class Join SFF author and Youtuber Jenna Moreci, and learn how to effectively market your writing and grow your readership by building a compelling, customized author platform.  Writing a novel is hard work, but marketing it can be even harder. Not sure how to excite and engage readers? Struggling to expand your...

SkillShare - Freelancing 101: Social Media Marketing for Freelancers Intermediate level https://www.skillshare.com/classes/Freelancing-101-Social-Media-Marketing-for-Freelancers/1641704624
About This Class This course is all about my experience starting all the way back in the early days of MySpace... using social media as a business tool... and the big thing I see missing from so many of these kinds of courses.
And, that missing link causing most of the...

Lynda - Voice Search Marketing Voice search is changing online marketing. Using the voice-activated technology...
Table of ContentsIntroduction1. Voice Search Landscape2. Voice Search SEO3. Local Considerations4. Future of Voice SearchConclusion

SkillShare - Content Marketing: Create a One-Minute Video Intermediate level https://www.skillshare.com/classes/Content-Marketing-Create-a-One-Minute-Video/1598567171
About This Class Join Animoto for a 30-minute class on creating a short, effective marketing video that shows off you and your brand. Perfect for independent artists and creative businesses alike, you'll learn how to stylize, shoot, edit, and share a strong marketing video to increase your presence online. This class walks through capturing...