Oreilly - Leading Marketing Excellence with Analytics by Adele Sweetwood, Sanjay Sidhwani, Rom Hendler, Nathan...
Achieving better business results requires making better marketing decisions. And in today’s world, leading your organization to make faster, better decisions requires skill, agility, resourcefulness, and above all--analytics. In leading companies, marketing analytics allows executives to put the customer squarely at the center of business strategy and operational execution. And...