English | May 12th, 2015 | ISBN: 0133886557 | 478 pages | True PDF |...
Building on Miller\'s pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis.
Starting where Miller\'s widely-praised Modeling Techniques in Predictive Analytics left off,...