Lynda - Designing a Print Ad A successful print ad campaign entices the reader visually,...
Table of ContentsIntroduction1. The Power of a Well-Composed Ad Design2. Establishing the Foundation: The Client Brief3. Great Ad Designs Begin with Great Concepts4. Creating Thumbnail Layouts5. The Best Choice of Media to Communicate the Message6. Putting It All Together7. Refining the Layout8. Developing the Final Comp9. The Pitch/Client Presentation