Value-Based Pricing 294MB | Duration: 0h 37m | Video: AVC (.mp4) 1280x720 30fps | Audio:...
In this course, IMD professor Stefan Michel lays out the differences between cost-based and value-based pricing, while detailing the four capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology. Along the way, explore the benefits of customer...