Lynda - Developing Ideas and Advertising Concepts After landing a client, the designer's first chore...
Table of ContentsIntroduction1. The Client2. Challenges Around Every Corner3. Establishing Core Values and Seed Phrases4. The Free-Association Process: Finding the Raw Ingredients5. A Concept is Born!6. One Great Concept Deserves Another7. The Rough Sketch8. 180-Degree Thinking: Does Your Concept Have an Evil Twin?9. The Revised Sketch: How to Make Your...