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  • Lynda - Public Relations Foundations: Media Training

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    Lynda - Public Relations Foundations: Media Training

    Lynda - Public Relations Foundations: Media Training With traditional media outlets, 24-hour news sites, Twitter,...


    Table of ContentsIntroduction1. The Prep Work2. What to Expect in a Media Interview3. Commanding Your Interview Presence4. The Media Channels: Overcoming the ChallengesConclusion

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  • Lynda - Logistics Foundations (2015)

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    Lynda - Logistics Foundations (2015)

    Lynda - Logistics Foundations (2015) Logistics play a critical role in a company's success. In...


    Table of ContentsIntroduction1. What Is Logistics?2. Different Types of Logistics3. Key Decisions in Logistics Management4. Coordination with Your Supply Chain5. Trends in Logistics ManagementConclusion

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  • Lynda - Sales Management Foundations

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    Lynda - Sales Management Foundations

    Lynda - Sales Management Foundations When sales forces are managed well, companies drive more revenue....


    Table of ContentsIntroduction1. Understanding Sales Management2. Acquiring Sales Talent3. Creating a Sales Structure4. Managing Sales TeamsConclusion

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  • Lynda - Marketing Foundations: Understanding Consumer Behavior

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    Lynda - Marketing Foundations: Understanding Consumer Behavior

    Lynda - Marketing Foundations: Understanding Consumer Behavior Consumer behavior is all about the way people...


    Table of ContentsIntroduction1. Defining Consumer Behavior2. Psychological Factors3. Understanding Purchasing BehaviorConclusion

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  • Lynda - Process Improvement Foundations

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    Lynda - Process Improvement Foundations

    Lynda - Process Improvement Foundations The objective of management is to make improvements—not only to...


    Table of ContentsIntroduction1. Measuring Your Processes2. Improving Your ProcessesConclusion

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  • Lynda - Operations Management Foundations

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    Lynda - Operations Management Foundations

    Lynda - Operations Management Foundations Customers want value. Companies want productivity. The solution: streamlined operations,...


    Table of ContentsIntroduction1. Introduction to Operations2. Managing Inventory Basics3. Making Products and Services4. Managing Waiting Lines Basics5. Quality Control Basics6. Operations at the Office

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  • Lynda - Marketing Foundations: Market Research (2015)

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    Lynda - Marketing Foundations: Market Research (2015)

    Lynda - Marketing Foundations: Market Research (2015) Get to know customers at a deeper level—not...


    Table of ContentsIntroduction1. Understanding Marketing Research2. The Marketing Research Process3. Types of Marketing Research4. Marketing Research Throughout the Product Life Cycle5. Identifying Potential Issues in MarketingConclusion

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  • Lynda - Sales Foundations

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    Lynda - Sales Foundations

    Lynda - Sales Foundations What makes someone effective at sales? A genuine desire to help...


    Table of ContentsIntroduction1. Understanding Sales2. The Customer Comes First3. The Power of Your Solution4. The Power of Your ProcessConclusion

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  • Lynda - Marketing Foundations: International Marketing

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    Lynda - Marketing Foundations: International Marketing

    Lynda - Marketing Foundations: International Marketing Learn how to evaluate international markets and determine the...


    Table of ContentsIntroduction1. The Importance of International Marketing2. Strategic Considerations for Your Company3. Assessing Markets Outside Your Home Country4. Market-Development and Product-Development Decisions5. Options for Global Expansion6. Resources to Help Gather Information and Make Decisions7. Marketing-Mix ConsiderationsConclusion

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  • Lynda - Painting Foundations: Acrylic

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    Lynda - Painting Foundations: Acrylic

    Lynda - Painting Foundations: Acrylic Using acrylics is the simplest and most effective way for...


    Table of ContentsIntroduction1. Materials and Setup2. Paint Properties3. Basic Painting Techniques4. The Power of Pigments5. A Simple Five-Color Palette6. Creative Mark Making and the Unique Properties of Acrylic Paints7. Final Project: Still Life

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  • Lynda - Public Relations Foundations (2014)

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    Lynda - Public Relations Foundations (2014)

    Lynda - Public Relations Foundations (2014) The rise of social media—including blogs, social networks, micromedia,...


    Table of ContentsIntroduction1. Moving from PR and PR 2.0 to PR Expanded2. Researching Today's Consumers3. Learning the Integrated Approach to PR Planning4. Developing Relationships and Building Champions5. When Crisis Strikes6. PR Writing Today7. Finding the ROI and the Value of PRConclusion: Becoming the Modern-Day Communicator

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  • Lynda - Nonprofit Management Foundations

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    Lynda - Nonprofit Management Foundations

    Lynda - Nonprofit Management Foundations Thinking about leading a nonprofit organization? Internationally renowned author Leslie...


    Table of ContentsIntroduction1. Leadership Strategies for Successful Nonprofits2. Effective Fundraising and Marketing3. Recruiting and Retaining Talent4. Governance, Finance, and Accounting5. Expanding Impact beyond Your Nonprofit's Walls6. Developing Your Personal Leadership PotentialConclusion

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  • Lynda - Programming Foundations: Secure Coding

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    Lynda - Programming Foundations: Secure Coding

    Programming Foundations: Secure Coding https://www.lynda.com/Web-Development-tutorials/Programming-Foundations-Secure-Coding/724800-2.html Learn how to incorporate security into the software development life...


    Introduction 1. Security and Risk Overview 2. Web Client Server Interaction Code Issues 3. Thick App and Client-Server Interaction Issues 4. Crypto and Security Misuse Issues 5. Security in the SDLC Conclusion

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  • Lynda - Marketing Foundations (2014)

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    Lynda - Marketing Foundations (2014)

    Lynda - Marketing Foundations (2014) Whether you're rebuilding your marketing program from the ground up...


    Table of ContentsIntroductionUnderstanding Marketing's RoleAnalyzing Your BusinessDeveloping Your StrategyDeveloping the Tactical PhaseAligning the OrganizationLaunching and Measuring Your PlanConclusion

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  • Lynda - Project Management Foundations: Stakeholders

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    Lynda - Project Management Foundations: Stakeholders

    Lynda - Project Management Foundations: Stakeholders Create healthy partnerships with your stakeholders and build a...


    Table of ContentsIntroduction1. Getting the Big Picture2. Identifying Stakeholders3. Managing Stakeholders4. Summary and Next Steps

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  • Lynda - Project Management Foundations: Requirements (2015)

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    Lynda - Project Management Foundations: Requirements (2015)

    Lynda - Project Management Foundations: Requirements (2015) In this course, author, PMP, and business analyst...


    Table of ContentsIntroduction1. Reviewing the Requirements Framework2. Gathering Requirements3. Analyzing Requirements4. Specifying Requirements5. Validating Requirements6. Managing Requirements

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  • Lynda - Project Management Foundations: Procurement (2014)

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    Lynda - Project Management Foundations: Procurement (2014)

    Lynda - Project Management Foundations: Procurement (2014) The more complex a project is, the more...


    Table of ContentsIntroduction1. Procurement Management Fundamentals2. Understanding Contracts3. Planning Your Procurements4. Market Testing5. Overcoming Challenges

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  • Lynda - Project Management Foundations: Quality

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    Lynda - Project Management Foundations: Quality

    Lynda - Project Management Foundations: Quality Ensure you're producing results that meet the needs of...


    Table of ContentsIntroduction1. Quality Management Fundamentals2. Quality Management Tools3. Quality and Project Planning4. IT Quality TechniquesConclusion

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  • Lynda - Programming Foundations: Programming for Kids

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    Lynda - Programming Foundations: Programming for Kids

    Lynda - Programming Foundations: Programming for Kids Kids are naturally excited about building, whether it's...


    Table of ContentsIntroduction1. Programming for Kids2. How Kids Learn3. Graphical Programming on the iPad4. Graphical Programming on Personal Computers5. Getting Started with Coding6. Programming in the Real WorldConclusion

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  • Lynda - Performance Review Foundations (2014)

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    Lynda - Performance Review Foundations (2014)

    Lynda - Performance Review Foundations (2014) Make performance reviews more useful and motivating and less...


    Table of ContentsIntroduction1. Overview of Performance Management2. Setting Goals with Employees3. Gathering Feedback on Performance4. Writing the Review5. Delivering the Review6. Taking Next Steps

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