International Marketing Foundations https://www.lynda.com/Marketing-tutorials/International-Marketing-Foundations/2282152-2.html Learn how to evaluate international markets and determine the best approaches...
Introduction1. The Growing Importance of Global Marketing2. Is Global Marketing Right for Your Company?3. Tools to Assess Global Markets4. Market and Product Development Considerations5. Options for Global Expansion6. Resources to Gather Information and Guide Decision Making7. Marketing Mix ConsiderationsConclusion