Consumer Behavior: Buying, Having, and Being 13th EditionEnglish | 2020 | ISBN: 1292318104 | 641...
For consumer behaviour courses.
A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel...