Oreilly - From Blue Ocean Strategy to Blue Ocean Leadership by Renee Mauborgne | Released...
Blue Ocean Strategy, by Renee Mauborgne and W. Chan Kim (Harvard Business School Press, 2005), conceived of a new way for companies to drive profitable growth: by creating uncontested market spaces (blue oceans) where the competition is irrelevant, instead of fighting it out in overcrowded, commoditized industries (red oceans). In...