Design for the Mind: Seven Psychological Principles of Persuasive DesignJuly 4, 2016 | ISBN: 978-1617292958...
Summary
Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks...