Marketing Strategy by O. C. Ferrell, Michael HartlineEnglish | December 20, 2012 | ISBN: 1285084799...
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies-helping students learn to develop...