Oreilly - Analytics and Witch-Doctoring by | Released March 2011 | ISBN: 9781449305826 https://www.oreilly.com/library/view/analytics-and-witch-doctoring/9781449305826/
This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests...