Oreilly - Omnichannel Retailing: Reverse Logistics and Customer Loyalty by Dale Rogers | Released September...
Omnichannel retailing is completely changing how customers interact with retailers. In today’s multi-channel environment, consumers expect a seamless approach through all shopping channels and through all forms of interaction (including on computers, with mobile devices, or at brick-and-mortar locations). Consumers expect consistent, positive experiences, where all channels have complete and...