Old Search System: marketing software



  • Oreilly - Marketing Myopia

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    Oreilly - Marketing Myopia

    Oreilly - Marketing Myopia by Theodore Levitt | Released July 2014 | ISBN: 32562HBRHV1027 https://www.oreilly.com/library/view/marketing-myopia/32562HBRHV1027/


    Theodore Levitt's classic theory -- in under two minutes. Show and hide more Marketing Myopia 00:02:04 Show and hide more

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  • Lynda - Marketing Foundations: eCommerce

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    Lynda - Marketing Foundations: eCommerce

    Lynda - Marketing Foundations: eCommerce Ecommerce means customers can buy products with a click of...


    Table of ContentsIntroduction1. How Ecommerce Works2. Niche Marketing3. Free Traffic4. Paid Traffic5. Increasing ConversionsSummary

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  • Lynda - Local Marketing Foundations

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    Lynda - Local Marketing Foundations

    Lynda - Local Marketing Foundations 94% of local buyers start their search online—even if they’re...


    Table of ContentsIntroduction1. Google My Business2. Directories and Citations3. Community Content4. Community-Based Outreach5. AdvertisingConclusion

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  • Lynda - Marketing Tools: Digital Marketing

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    Lynda - Marketing Tools: Digital Marketing

    Lynda - Marketing Tools: Digital Marketing As a modern marketer, you have a wealth of...


    Table of ContentsIntroduction1. Foundations of Digital Marketing2. Social Media Marketing3. Digital Advertising4. Content Creation and Curation5. Email Marketing6. Search Engine Optimization (SEO)7. Affiliate MarketingConclusion

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  • Lynda - Marketing Ethics

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    Lynda - Marketing Ethics

    Lynda - Marketing Ethics Integrity is often a brand's biggest asset. To earn the trust...


    Table of ContentsIntroduction1. Laying the Foundation for Marketing Ethics2. Ethical Practices3. Training and Reinforcing Ethics4. Marketing Ethics ChallengesConclusion

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  • Lynda - Marketing Your Event

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    Lynda - Marketing Your Event

    Lynda - Marketing Your Event Events are a big business. Over $512 billion is spent...


    Table of ContentsIntroduction1. An Introduction to Marketing an Event2. Event Marketing Resources3. Promote Your Business EventConclusion

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  • Lynda - Marketing on Instagram

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    Lynda - Marketing on Instagram

    Lynda - Marketing on Instagram Interested in marketing your product or service on Instagram? Join...


    Table of ContentsIntroduction1. Get Started Marketing on Instagram2. Develop a Marketing Strategy for Instagram3. Implement Your Instagram Marketing Campaign4. Marketing with Instagram Stories5. Fine-Tune Your Instagram Content6. Additional ConsiderationsConclusion

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  • Lynda - Marketing: On Assignment

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    Lynda - Marketing: On Assignment

    Lynda - Marketing: On Assignment Curtis Richardson—CurtRichy—is a popular YouTube content creator with over 14,000...


    Table of Contents1. "Marketing: On Assignment" Vlogs

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  • Lynda - Marketing to Humans

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    Lynda - Marketing to Humans

    Lynda - Marketing to Humans Marketing can involve a lot of technology. But at the...


    Table of ContentsMarketing Tips

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  • Lynda - Marketing to Millennials

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    Lynda - Marketing to Millennials

    Lynda - Marketing to Millennials Millennials—individuals between the ages of 18–35—are the largest buying segment...


    Table of ContentsIntroduction1. Understanding the Millennial Mindset2. Modern and Digital Marketing Tactics3. The Power of Content Marketing4. Influencer Marketing5. Social Media Millennial MapConclusion

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  • Lynda - Marketing Foundations: The Marketing Funnel

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    Lynda - Marketing Foundations: The Marketing Funnel

    Lynda - Marketing Foundations: The Marketing Funnel Your goal as a marketer is to turn...


    Table of ContentsIntroduction1. Marketing Funnel Basics2. Marketing Funnel Segments3. The Buyer's Journey4. A Marketing Sequence5. Moving Through the Funnel6. Improving Funnel Performance7. Evolving the FunnelConclusion

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  • Lynda - Marketing Tips

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    Lynda - Marketing Tips

    Lynda - Marketing Tips The marketing world moves fast. Stay up to date with the...


    Table of ContentsIntroductionMarketing Tips

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  • Lynda - Product Marketing Foundations

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    Lynda - Product Marketing Foundations

    Lynda - Product Marketing Foundations If a product doesn't align with your customers' wants and...


    Table of ContentsIntroduction1. Product Lifecycle2. Product Market Fit3. Go-To-Market PlanConclusion

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  • Lynda - Mobile Marketing Foundations

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    Lynda - Mobile Marketing Foundations

    Lynda - Mobile Marketing Foundations Jump into the world of mobile marketing and reach customers...


    Table of ContentsIntroduction1. Your Mobile Website2. Mobile Content and User Experience3. Optimizing for Mobile4. Social Media5. Mobile CampaignsConclusion

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  • Lynda - Online Marketing Foundations

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    Lynda - Online Marketing Foundations

    Lynda - Online Marketing Foundations Learn how to promote your business effectively online and develop...


    Table of ContentsIntroduction1. Digital Marketing Strategy2. Exploring Digital Marketing3. Starting with Your Website4. Foundations of Analytics5. Search Engine Optimization6. Search and Display Marketing7. Social Media Marketing8. Video Marketing9. Email Marketing10. Content Marketing11. Mobile Marketing12. Expanding Your Digital Marketing Skills13. Influencer MarketingConclusion

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  • Lynda - Offline Marketing Foundations

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    Lynda - Offline Marketing Foundations

    Lynda - Offline Marketing Foundations Offline marketing isn't dead—it's a core skill that all marketers...


    Table of ContentsIntroduction1. Offline Marketing Overview2. Budgeting3. Direct Mail4. Events5. Print6. Television and Radio7. Outreach8. PromotionalConclusion

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  • Digital Marketing Agency

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    Digital Marketing Agency

    Digital Marketing AgencyAI, PSD | 2.7 MB





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  • Online Marketing Conference

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    Online Marketing Conference

    Online Marketing ConferenceAI, PSD | 3.6 MB





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  • Lynda - Marketing on Pinterest

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    Lynda - Marketing on Pinterest

    Lynda - Marketing on Pinterest There are millions of Pinterest users out there who use...


    Table of ContentsIntroduction1. Get Started2. Pinterest for Business Features3. Set Up Your Business Pinterest Account4. Craft Your Marketing Strategy for Pinterest5. Advanced Pinterest Marketing Techniques6. Pinterest Ads and Promoted PinsConclusion

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  • Lynda - Marketing Foundations: Personalization

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    Lynda - Marketing Foundations: Personalization

    Lynda - Marketing Foundations: Personalization Ever felt like a newsletter or advertisement was speaking directly...


    Table of ContentsIntroduction1. Understanding Marketing Personalization2. Preparing Your Personalization Infrastructure3. Identifying Personalization Opportunities4. Prioritizing Personalization Opportunities

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