Lynda - Marketing Foundations: Integrated Marketing Strategies The evolving media landscape has resulted in the...
Table of ContentsIntroduction1. Why Integrated Marketing Choreography Is Critical to Your Success2. Create a Winning Brand Value Proposition3. How to Develop and Use Buyer Personas4. Brand Storytelling to Create Engaging Content5. Managing Paid, Owned, and Earned Media6. Customer Experience Management Strategy7. Build Your Brand Choreography Team8. Brand Choreography Launch9. The...