Oreilly - Conducting Methodical Guerrilla User Research by Jaime Levy | Publisher: O'Reilly Media, Inc....
Guerilla user research, says UX strategy expert Jaime Levy, is what you do when you're ready to test your product idea with potential customers (end-users) and you don't have the time or budget for more traditional forms of user research, like focus groups or surveys. In this course–number four in...