Oreilly - Closing the Strategy-Sales Gap by Frank Cespedes | Released June 2014 | ISBN:...
For companies seeking to grow (and isn't every company?), the most crucial connection is between sales and strategy. Yet in most companies, instead of a strong connection, there is a widening gap. Today, U.S. companies invest almost $900 billion annually in their sales forces, yet companies deliver only 50-60% of...