https://schriftlabor.at/custom/sephora/The world's largest beauty retailer, Sephora, uses their custom typeface system for their global branding...
The client brief was clear: the new typefaces had to be recognisable as part of the cosmetics and beauty genre, yet different enough to stand out in the industry, and lend Sephora a distinct typographic voice. A typographic analysis of the industry yielded an overuse of high-contrast Didot variants, coupled...
