Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love by...
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands
\"The Uber of this\"
\"The Salesforce of that\"
\"It\'s like Instagram, but for…\"
There are no such thing as original ideas anymore – right? Actually, it turns out that the world's most innovative companies have created so much more than just brand new products and...