Lynda - Content Marketing: Social Media Explore best practices for content marketing using social media....
Table of ContentsContent Marketing Social Media

Lynda - Content Marketing: ROI Content marketing campaigns with blogs, videos, and podcasts can help...
Table of ContentsIntroduction1. Why Measure2. Create a Campaign3. Choose Content Format and Channel4. Pair Metrics5. Set Up a Reporting SystemConclusion

Lynda - Content Marketing: Ebooks Learn how to leverage ebooks as content marketing materials. Ebooks...
Table of ContentsIntroduction1. Get Started2. How to Write an Ebook3. Ebook Promotion and MarketingConclusion

Lynda - Creating a Marketing Growth System John Jantsch, founder of Duct Tape Marketing, walks...
Table of ContentsIntroduction1. Creating a Growth System

Lynda - Content Marketing: Photos Great visuals make content more engaging and share worthy. In...
Table of ContentsIntroduction1. Using Photos in Content Marketing

Lynda - Content Marketing: Newsletters (2015) Long live email! While rumors of its death persist,...
Table of ContentsIntroduction1. Using Newsletters in Content Marketing

Lynda - Content Marketing: Staying Relevant Your customers are multichannel and multidevice. They interact with...
Table of ContentsIntroduction1. Content Marketing: Staying RelevantNext Steps

Lynda - Content Marketing: Slides Whether you build them in PowerPoint, Keynote, or an online...
Table of ContentsIntroduction1. Content Marketing: SlidesNext Steps

Lynda - Content Marketing: Blogs Content Marketing is a series of courses designed to help...
Table of ContentsIntroduction1. Defining Blogging for Business2. Designing and Developing Your Blog3. Creating Your Blog Content4. Promoting and Measuring Your BlogConclusion

Lynda - Content Marketing Foundations Create messaging that breaks through to buyers and tells the...
Table of ContentsIntroductionDefining Content MarketingCreating a Foundation for Content MarketingCreating Your Content PlanCreating Your ContentPromoting Your ContentMeasuring Your ContentConclusion

Lynda - CMO Foundations: Measuring Marketing Effectiveness (ROI) Marketing one of the most important investments...
Table of ContentsIntroduction1. Defining Marketing Metrics2. Understanding How Metrics Work3. Launching Your Metrics DashboardConclusion

Lynda - CMO Foundations: Creating a Marketing Culture Effective chief marketing officers (CMOs) help to...
Table of ContentsIntroduction1. Marketing Culture Framework2. Building Your Marketing Culture Foundation3. Igniting Your Marketing Culture4. Evaluating Your Marketing Culture "Roots"Conclusion

Lynda - CMO Foundations: Marketing for Social Change Aligning your company's marketing with a good...
Table of ContentsIntroduction1. Understanding Cause Marketing2. Creating the Program3. Implementing and TestingConclusion

Lynda - C.C. Chapman: Content Marketing and the Art of Storytelling Companies realized long ago...
Table of ContentsDocumentary

Oreilly - Photoshop CC - Techniques for Consistent Marketing by Daniel Scott | Publisher: Total...
Repurpose your Photoshop designs across multiple media & formats!Become a design implementation pro with this 'Photoshop CC - Techniques for Consistent Marketing' training course. You will learn to use Adobe Photoshop to efficiently create content for social media and more – while maintaining consistency throughout all your assets. If you've...

Lynda - Building an Integrated Online Marketing Plan Successful marketing is holistic: it considers every...
Table of ContentsIntroduction1. Find Your Business Strategy2. Define Your Target Customers3. Research: Find What Your Customers Want4. Clearly Identify Business Goals and Build Processes5. Develop a Long-Term Marketing Plan6. Turn Cookies into Customers7. Measure and Modify Your PlanConclusion

Lynda - Building Your Marketing Technology Stack Digital marketing has been around for over 30...
Table of ContentsIntroduction1. Understanding the Components of Digital Marketing2. Reaching Customers with the Digital Advertising Layer3. Providing the Digital Experience4. Measuring the Digital Landscape in the Clickstream Layer5. Leveraging the Back-Office Layer6. Communicating and Optimizing in the Analysis LayerConclusion

Lynda - Brand and Marketing Integration When the concept of marketing integration comes up, many...
Table of ContentsIntroduction1. Integration Fundamentals2. Vertical Integration3. Horizontal Integration4. External Integration5. Internal Integration6. Integration ProcessConclusion

Lynda - B2B Marketing on LinkedIn While LinkedIn—the world's largest and most powerful network of...
Table of ContentsIntroduction1. B2B Marketing2. Using Linkedin as a B2B Marketer3. Company PageConclusion

Lynda - B2B Marketing Foundations: Pricing Strategies Pricing is one of the most challenging aspects...
Table of ContentsIntroduction1. Understanding B2B Pricing2. Understanding Pricing Principles3. Understanding the B2B Pricing Process4. Understanding B2B Pricing TechniquesConclusion